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Note:
- A $50 deposit will be held at registration to be fully refunded upon completion of all workshop dates in the series. Refund could go only to your PayPal account when it passes 60 days since ticket purchase.
- If you are unable to attend a workshop session, please let staff know 4 business days ahead of time at saadia@riccentre.com. We regret that failure to do so may result in loss of your deposit.
- NDAs to be signed by all participants. For more information contact saadia@riccentre.com.
The MarCom Toolkit
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Part 1 - Developing Your MarCom Strategy
Explore the importance of a cohesive MarCom strategy by identifying key opinion leaders in your field and planning how to contact them..
Deliverable:A marketing strategy that compliments your customer’s buying process.
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March 6
8:30 am - 1:00 pm
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Part 2 – Executing Your MarCom Strategy
Identify language you can use to explain your business to partners, customers, opinion leaders and the media.
Deliverable: A series of sound bites for use with the media.
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March 13
8:30 am - 1:00 pm
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Part 3 – Communicating to Customers
Learn the key principles of effective communication by creating a pitch that relies on the basics of storytelling—not on PowerPoint slides.
Deliverable: A template for talking to potential customers.
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March 20
8:30 am - 1:00 pm
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How Entrepreneurs Apply
Contact your RIC Centre business advisor to apply to the workshop series. Registration is limited to 24 participants per session and two participants per company. Non-disclosure agreements will be signed by all participants. This workshop series is valued at $550 but is offered free of charge to entrepreneurs associated with RIC Centre.
When & Where
RIC(co-located with Ontario Centres of Excellence)
2655 North Sheridan Way, Suite 250
,
L5K 2P8
Tuesday, March 6, 2012 at 8:30 AM - Tuesday, March 20, 2012 at 1:00 PM (ET)
Add to my calendar
Hosted By
RIC Centre
The Research, Innovation, Commercialization (RIC) Centre was launched in 2008 as a not-for-profit organization supporting the development of innovation and entrepreneurship in Mississauga, Brampton and Caledon. RIC Centre provides commercialization support to help new entrepreneurs and seasoned business people take technical innovations to market.
Entrepreneur's Toolkit Workshops are a collection of experiential, hands-on group workshops that will aid entrepreneurs in specific areas of business growth. In a small group setting, entrepreneurs work with peers and advisors to think through and design essential components of their business. All these workshops are supported by Ontario Network of Excellence (ONE). The RIC Centre is a proud member of ONE.
